Look book / zine
My role: art director / editor / writer
Pica~Post was Oi Polloi's the seasonal look-book / magazine. It was distributed directly to customers, and in fashion centres around the globe; London, New York, Tokyo, Paris and Stockport.
Is it possible to be irreverent and passionate about the same subject? If there was one take-away we would have liked readers to have got from Pica~Post it was this: We really like menswear (incidentally the menswear we happened to be selling at that exact point in time) but let’s not get too bloody serious about it. That would be boring.
Inventory, GQ, Hypebeast, It’s Nice That, Creative Review and The FADER all wrote nice things about it.